Subaru's Parent Company Rolling in the Dough

Posted on
Author
Scott McCracken
Source
reuters.com
An overhead view of a parking lot with cars neatly lined up inside parking spaces.

Subaru sales continue to climb in the USA. And climb. And climb.** Japan's Fuji Heavy Industries --- the maker of Subaru vehicles --- saw a 70% increase in Q1 operating profits over the previous quarter.

Consumer Demand ∞

Demand in the US for the once Birkentocked cars is off the charts. In fact, Fuji Heavy Industries has struggled to meet it. Sales were up 28% (to $1.08 billion dollars), with a majority of the demand for the Legacy and Outback. Just take one drive down my street and you'd swear it was the Forester.

Now the $1.08 billion dollar question is -- will increased demand and manufacturing pressure mean more problems coming off the line?

Rolling in the depp.

More information on reuters.com

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